Industry News

Distinctly Montana Magazine

Distinctly Montana Magazine has been sold by founder Michael Blevins to Bill Muhlenfeld and Anthea George of Bozeman, Montana, according to John Cribb, Cribb, Greene & Associates, who represented the seller in the transaction.

Distinctly Montana Magazine is a high quality glossy product published quarterly and distributed throughout Montana and most of the nation. The magazine, founded in 2001, is a resource guide for all things Montana and includes local features, literary pieces, and high quality art and photography. Included in the sale is the magazine website at distinctlymontana.com.

According to Anthea George, "Distinctly Montana is a quality publication with a great concept and a focused mission. We look forward as new owners to bringing the best of Montana to residents and visitors alike."

Cribb, Greene & Associates is an eighty-seven year old publishing company merger and acquisition firm with offices in Bozeman, Montana and Charlottesville, Virginia.

High Time We Set the Record Straight on Newspaper 'Myths'

Donna Barrett

April 23, 2009

Donna Barrett (President & CEO of CNHI) speaking in behalf of the Newspaper Project has hit the nail on the head with her overview of our industry's perceived and real issues in the story below. Please take a minute to visit their website at www.newspaperproject.org.

Enough already. Partial facts and misinformation about newspapers are distorting the view for everyone, including readers and advertisers.

Let's set the record straight: Newspapers still enjoy considerable readership and deliver strong results for advertisers. More Americans read printed newspapers than watch the Super Bowl. More Americans read printed newspapers than own dogs. Newspapers and their Web sites reach a larger audience than ever before.

The crisis facing newspapers is not an audience problem. It is a revenue problem.

Newspapers deliver vital information to communities, as they have since this country was settled. But something has to pay for all of that news. Advertising has traditionally supported the valuable content provided by newspapers. Two developments have devastated that revenue.

The first is the recession. Newspapers are no different than television, radio, Internet, Major League Baseball, NASCAR and all businesses that rely on other businesses for money from advertising and promotion. The recession has led to a significant decrease in ad spending. Everyone is hurting. Newspapers just talk about it more.

Free sites such as Craigslist are the other factor. These sites siphon off considerable classified advertising.

It is tough to compete against free, and free doesn’t pay for journalists.

There is no shortage of other theories on why newspapers are hurting. Most come from those without direct responsibility for the financial health of a newspaper. Some popular explanations:

1.) Newspapers are too liberal and drive off readers as a result.
2.) Newspaper publishers are slow to embrace new technology.
3.) Newspapers are losing readers to the Internet.

As my father used to say, they don’t know what they don’t know. In reality, none of these theories is responsible for newspapers' woes.

Overall readership is growing. Most publishers embrace technological advances to serve their audience, but they face a real-world problem that these advances usually provide much less revenue than their core business.

Finally, newspaper companies are losing classified revenue, not readers, to the Internet. In one of life’s ironies, newspapers are growing audience through the very outlet that takes away so much revenue.

Newspaper publishers face many challenges in a changing world. They must answer some important revenue questions if their newspapers are to continue serving our communities as effectively as they have for more than 300 years.

The least we can do is make sure the issues are not distorted and misinterpreted.

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